Public Relations Course

Introduction

Learn how effective communication can increase public trust.

This course provides participants with tools they can use to promote community engagement and increase public trust and confidence, while providing administrative and case-related information to the media and the public. The course teaches court leaders and managers how to craft and deliver messages about court activities and performance, and educates staff about the differences between legal advice and legal information. Participants will also learn how to effectively communicate with the media and special considerations for crisis communications.

Who should attend

This course is designed for a wide range of court professionals, including:

• Individuals seeking CCE certification
• Court administrators
• Judges
• Clerks
• Managers
• Public information officers 
• Communication specialists 
• Community outreach coordinators
• Court security personnel

Learning objectives

As a result of attending this course, participants will be able to:

• Discuss how personal experiences and unofficial sources of information about the courts influence public perceptions.
• Identify how public relations can have a positive impact on public trust and confidence in the courts.
• Identify best practices for how the courts should manage media relations.
• Examine the roles of customer service, community engagement programs, communication strategies, and public information programs in promoting public trust and confidence.
• Demonstrate skills and techniques that can be used to help the public understand and support the courts.

Cost

Course registration is $495.

Course schedule

The course will be delivered on December 15-17, from noon to 4 p.m. ET. 

Register for Public Relations